ANALISIS STRATEGI TRANSFORMASI DIGITAL DAN ADOPSI GREEN TECHNOLOGY DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF BERKELANJUTAN PADA INDUSTRI MANUFAKTUR
ANALISIS STRATEGI TRANSFORMASI DIGITAL DAN ADOPSI GREEN TECHNOLOGY
DOI:
https://doi.org/10.0000/hnqf5t16Keywords:
Digital Transformation, Green Technology Adoption, Sustainable Competitive Advantage, Twin Transition, Manufacturing SectorAbstract
This study aims to analyze the strategies of Digital Transformation and Green Technology Adoption in creating Sustainable Competitive Advantage in the manufacturing sector. Amid increasing global market pressures and stricter environmental regulations, companies are required to undergo technological evolution aligned with sustainability principles. Using a quantitative approach with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method, this study examines the relationships between digitalization, green technology, and organizational competitiveness.
The hypothesis testing results indicate that Digital Transformation has a positive and significant effect on Competitive Advantage (0.342), where the integration of Big Data Analytics and automation plays a key role in reducing operational inefficiencies. Further findings reveal that Green Technology Adoption is a stronger predictor of Competitive Advantage (0.458). This confirms that the current market places higher value on companies with a strong green brand image and the ability to implement cost efficiency through zero-waste strategies.
The most significant finding of this study is the influence of Digital Transformation on Green Technology Adoption, which shows the highest coefficient of 0.512. This result reinforces the concept of Twin Transition, where digitalization functions as an intelligence infrastructure (such as IoT and Digital Twin) that enables the precise implementation of green technologies.
The study concludes that sustainable competitive advantage cannot be achieved solely through digitalization, but rather through a strategic synergy between digital efficiency and environmental sustainability commitment. This synergy serves as a key asset for companies to remain competitive in the modern industrial landscape.
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